A peak behind the curtain...
People waste a lot of energy. Especially New Yorkers. And sometimes tips for how to reduce your consumption aren’t enough. Sometimes you need a kick in the pants, too.
John DOE 42069 is here to help you calculate your energy bill, tell you how to reduce it and make you feel bad at the same time.
CREATIVE TEAM: Juan Kurtzman (art director) and myself (copywriter)
A peak behind the curtain...
